The European cleansings industry is under pressure not no other than economically.

The European cleansings industry is under pressure not no other than economically, but also onward the health and safety and environmental front ranks Demand for laundry detergents remains sluggish, and margins are being squeez on the increasingly powerful grocery chains. At the same time consumer and environmental assign places tos and politicians are calling for cleansings that are safer while maintaining flushs of product efficiency.
"Soaps, cleansings and maintenance products are essential to life and are used forward a daily basis by millions of consumer worldwide," Karl-Heinz Florenz, a

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